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Abstract: The article introduces an organizational model of creativity process based on L. S. Vygotskiy’s ideas, where the first step is visualizing (reproducing) type of activity and second is combining (creative) type. A series of classes in the 6th grade based on «Innovative technology of literature education» by V. I. Tyupa were chosen as an example for model implementation. Visualizing activity type includes three educational and creative steps: emotional immersing in the world of genres, defying the genre «formula» as a semantic core of literary work and recreating given plot in the specific genre and using the defined «formula». Combining activity type suggests text creation based on genre «formula» using the material that would boost creative impulse and would awaken scholar’s imagination. Such organizational model of creativity process «from imagination to creation», step by step, by means of accumulating the aesthetic experience, allows us to activate the verbal creativity process of middle school scholars and give them the proper instruments to implement «freedom of self-expression».