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Abstract: The phenomenological analysis of the creative task is performed in the article. A creative task is the traditional form of philological activity («text about texts») with elements of creativity and co-creation. We studied the possibilities of the creative assignments to solve the task of building a culture of reading and writing of students-readers. Some examples of tasks are given. According to his own experience the author suggests the following set of principles of successful creative task: 1) it is necessary to include the «communicative intrigue» in the task; 2) one has to model such a vital and at the same time culturally significant situations where appeal to literary works becomes really relevant; 3) the task should provide an opportunity to demonstrate the reader's freedom in choosing the literary material and produce an extension of the cultural context; 4) it is necessary to correlate the level of assignment complexity and the literary material with age characteristics and reader's experience; 5) one must form the comprehension of the literature in relation to other forms of art; 6) teacher needs to actualize the understanding of cultural diversity (fiction and nonfiction, literary and speech genres). Samples of creative tasks can be used to get the participants prepared for different stages of School Olympiad on Literature.