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Abstract: Proper names actively respond to all processes taking place in society. Anthroponyms, like any ot- her proper names, are peculiar social signs that reflect changes in society. The article discusses vocative formulas coined on the basis of anthroponyms, used in the youth environment to express the phatic function. While ana- lyzing utterances containing direct address, the author distinguishes three main vocative forms with different degrees of frequency and displaying certain dependences in the aspect of linguistic and extralinguistic causes. Thus, the hypocoristic name is most neutral in terms of expressing subjective evaluation, and its use does not show any change. Qualitative deminative addresses are coined using such word-forming means, which are unconventional for the system of personal names of the modern Russian language and are results of a language game. Qualitative meliorative forms of the name are represented by both word formation variants and a set of other forms derived to express subjective evaluation. The result of the analysis is the statement that modern vocative forms represent the outcome of speech generation from the position of the naming subject, where the purpose of the nominator, their sense of language, and creative abilities are explicated. In addition, the variety of vocative forms in oral communication makes it possible to distinguish three aspects in the nominator’s formation of direct address forms: derivational, slangy and mental, where mostly irregular, unconventional forms of address are analyzed. Each aspect presented reflects the functions of the onym and the intentions of the nominator while coining a direct address. And the derivational aspect supplements other aspects, since any new form of vocative relies, among other things, on the word-forming and semantic potential of the Russian affixes. The article concludes that unconventional forms of direct address indicate the formation of fashionable trends in this area, which are associated with such factors as the processes of internationalization and globa- lization, target settings and sense of language of the nominator, and the specific features of speech generation.

About the author(s) :

Tatyana V. Fedotova

Kuban State Agricultural University named after I. T. Trubilin (Krasnodar, Russia)

ORCID ID: https://orcid.org/0000-0002-8271-7202

Publication Timeline:

Date of receipt: 19.01.2021; date of publication: 25.12.2021.

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