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Abstract: The article deals with the features of the onym “Tin Woodman” as a source of metaphorical conceptualization of reality in Russian media discourse of the 21st century. The research methodology is based on the postulates of the cognitive-discursive paradigm (V. Z. Demyankov, E. S. Kubryakova, N. N. Boldyrev, V. I. Karasik, I. A. Sternin), the theory of conceptual metaphor (J. Lakoff, M. Johnson), the theory of conceptual integration (G. Fauconnier, M. Turner), the theory of metaphorical modeling (A. N. Baranov, Yu. N. Karaulov, A. P. Chudinov). Combining the heuristics of the above approaches allows, in some cases, to interpret metaphor as a cognitive mechanism for transferring content from one conceptual domain (source domain) to another conceptual domain (target domain) based on analogy (the basis for metaphorization), and in other cases, to consider metaphorical meaning as an emergent phenomenon that is not completely derived from the source domain and that arises directly in the conceptual blend. In any case, cognitive analysis must be carried out taking into account extralinguistic factors that influence the meaning-generation of a text containing a metaphorical context (verbalized metaphor). The methods used are conceptual analysis, discourse analysis, description, generalization, classification. As the analysis showed, the image of the Tin Woodman is widely in demand in the modern Russian media discourse, and this onym does not have one dominant prototypical meaning that is easily guessed by readers, but represents a vague set of several conceptual features that serve as a source of information for metaphorical transfer (“Physical strength and endurance”, “Good health”, “Awkwardness”, “Poor mobility”, “Unaesthetic”, “Moral impeccability”, “Immorality”, “Unmercifulness”, “Carelessness”, “Stupidity”, “Metal mechanism”, “Courage”, “Stubbornness”). In the analyzed contexts, the axiological ambivalence of the metaphor in question is regularly detected. On the one hand, the Tin Woodman is called a strong and hardy athlete (a positive assessment), on the other hand, an awkward and clumsy sportsman (a negative assessment). Similarly, the Tin Woodman is used metaphorically to denote both morally impeccable law enforcement officers (meliorative meaning) and immoral police officers who strive to meet targets at any cost (pejorative meaning).

About the author(s) :

Eduard V. Budaev

Ural State Pedagogical University (Ekaterinburg, Russia)

ORCID ID: https://orcid.org/0000-0003-2137-1364

Elena A. Nakhimova

Ural State Pedagogical University (Ekaterinburg, Russia)

ORCID ID: https://orcid.org/0000-0003-4908-632X

Publication Timeline:

Date of receipt: 20.02.2025; date of publication: 28.03.2025

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