Article: PDF
Abstract: The article focuses on the problem of introducing advertisement signs into the mass consciousness as meaningful elements of communication. A lot of examples of precedent proper names, advertisement idioms, quotations, which are organized into units, assimilated by the modern mass culture and produce some influence on forming young persons.
Key words: EPOCH, PRECEDENT TEXT, COMMUNICATION ELEMENTS, MASS CULTURE, TV ADVERTISEMENT

For citation

Pikuleva, Y. B. Television advertising and linguistic taste of the era / Y. B. Pikuleva // Philological Class. – 2006. – №2 (16). – P. 9-14.