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Abstract: The author considers a new quality of the present situation in literature which is connected with refusal from hierarchical vertical line of high and low genres and with more active horizontal interaction between traditional and mass literature. The author suggests a serious philological study of formula literature in American and native Philology. Peculiarity of fiction world in the works of mass formula literature is considered as a possible way to learn dominating values of different cultural societies in their national, historical, cultural specification or universality. As an example the author examines the dynamics of two genres in modern literature: detective story (In the context of gender actualization) and intellectual bestseller (obtaining the characteristics of conspirological novel).
Key words: FORMULA LITERATURE, SOCIOCULTURAL PHENOMENON, DETECTIVE GENRE, GENDER STEREOTYPES, CULTURAL GLOBALIZATION, CONSPIROLOGICAL NOVEL

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Savkina, I. L. Book, which are understandable to everyone, or why read on and explore the massive literature? / I. L. Savkina // Philological Class. – 2008. – №2 (20). – P. 12-19.