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Abstract: The article analyzes public communication of a well-known Russian public and political figure, ex-Mayor of Ekaterinburg (2013–2018) Eu. V. Roizman. We understand an individual discourse of a politician as a fragment of the national political discourse, which is characterized through the prism of current trends in the development of public communication. One of the trends is the interrelation of political and entertainment discourse in the media, which manifests itself among other things in the active use by politicians and journalists of all kinds of comic tools. In this paper the comic is considered as a linguistic and pragmatic category with a certain semantic content, and a system of means and mechanisms of expression; the means of the comic are expected to provide a certain impact on the recipient of the political text. They vary in the terms of originality and pragmatic functions, and when incorporating into the political discourse they manifest themselves in the individual style of politicians, public figures and journalists in very different ways. The purpose of the paper is to identify the comic means and the functions they implement in Eu. Roizman’s individual discourse. We only consider the texts produced by Eu. Roizman during his term as Mayor of Ekaterinburg. The analysis of comic techniques, their pragmatic focus, as well as the role in the politician’s individual style is carried out on the texts of different genres and stylistic types by method of lexical-semantic, stylistic and discourse analysis. The authors conclude that the choice of specific types of the comic, as well as the diversity of their linguistic means and mechanisms, is conditioned by the peculiarities of the politician’s individual approach to reflecting the phenomena of socio-political reality and his original manner of information presentation. The authors also stress upon the multifunctional focus of the comic used by the politician.