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Abstract: This article examines different ways of using historical and linguocultural data while conducting theoretical classes and tutorials in professional language groups. We share our experience how to form problem-based tasks on the basis of the so-called polycode or multimodal texts. We also demonstrate how purely linguistic facts can be revealed and taught with the help of graphic means. We discuss the history of key terms and express our own understanding of the matter. Another aim of the article is to share possible sources of polycode data. Examples of English political cartoon of the end of the 18th centure created by James Gillray illustrate the methodological procedure. As a more specific type, we focus on graphic examples of gastronomic cognitive metaphor, which is defined and discussed as a separate object of investigation. The research is aimed to join the principles of polycode text analysis with the principles of the competence approach in language learning and teaching. This aim justifies both the theoretical and practical importance of our research and its results. The results are of interest to the university staff who introduces linguocultural data while conducting various theoretical disciplines in linguistic professional training. The results may also be of interest to the staff and scholars dealing with linguocultural data in general.

About the author(s) :

Elizaveta V. Shustrova

Ural Federal University named after the first President of Russia B. N. Yeltsin (Ekaterinburg, Russia)

ORCID ID: https://orcid.org/0000-0002-5923-5264

Anatoly P. Chudinov

Ural State Pedagogical University (Ekaterinburg, Russia)

ORCID ID: https://orcid.org/0000-0001-5436-5273

Publication Timeline:

Date of receipt: 20.02.2025; date of publication: 28.03.2025

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